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Economic Analysis of Business Model for Delivering Mobile Value Added Services in Thailand

Puree Sirasoontorn


In Thailand mobile penetration rate has dramatically increased at the faster rate than computer and internet penetration rate. A two-fold increase in number of mobile users within five years has confirmed that there is a voice and non-voice market potential for mobile operators and service providers. High market potential for mobile internet has attracted mobile operators and content providers into this market. The objective of this study is to gain understanding of what business model works in Thailand and what the explanatory factors determining success of the model together with barriers to become successful in Thailand. The scope of this study will be in the area of mobile internet. This study uses a single-case research design. The choice of BuzzCity was made based on consideration that BuzzCity is the multiple international award winner and its main customer base is from lower middle income group in developing countries.

 

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The Key to Inclusive and Sustainable Development in Common Man's Market

Girijesh K. Srivastava, Girija K. Varma, Bhawna Sharma Abstract:

The paper presents Mobile Intellectual Property Exchange (MiPEX), a system that can provide money-making opportunity to the common man in exchange of their Intellectual Property via mobile telephony. Intellectual property is manifested in two forms: voice (verbal) and data (written). Similarly, mobile telephony is nothing but transmission of voice and data from one source to another. Therefore, if the voice and data being transmitted over the mobile is not just voice and data but someone’s intellectual property (in the form of voice and data), mobile will become a money- making proposition, thereby, facilitating two-way flow of money. The MiPEX solution and its business model gives due consideration to all the three inclusiveness parameters viz. financial, demographical and technological inclusiveness.

 

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M-Learning: Mobile - enabled Educational Technology

Divya Datta and Saswati-Saha Mitra

The proposed paper will exemplify the dynamics of M-learning and its pedagogical implications within the Indian rural education ecology. This study seeks to benefit various stakeholders in the education, telecom, rural industry and policy making sectors by providing meaningful insight into the macro and micro challenges and proposing innovative application, service and system solutions to address the same.

 

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