The paper presents a mobile Interactive Voice Response service (IVRS) system -‘Behtar Zindagi’, dedicatedly designed to empower the rural community of the country. This mobile service on regional voice delivers Information on improved Package of practices in Agriculture, Free Commodity Prices (Mandi rate), Weather Forecast & Agromet advisory, Advisory for Fisherman & management of Inland Fisheries, Information on managing Livestock, Advise on women & child Health, HIV & STDs and towards reducing mortality rate, Rural Finance & ongoing Govt. schemes, Education & Self employment options in rural sector.

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