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Real Time Communication Services

Pratiroop Mehta, Mayank Kumar, Vishal Chandra

In the first section the paper introduces mobile communication, challenges of the bootom of the pyramid and need for value innovation. In the second section, the paper details about deploying mobile applications on ground and the major challenges that are faced in mobile communication. The larger objective of the paper is to engage all parties in the Mobile Communication ecosystem to develop a dynamic system of information gathering & delivery for the Indian market while retaining flexibility in the system so that it allows all parties to reach out to other markets where the basic issues and needs are similar to the ones in India. The third section caters to email service. The paper ends with a set of recommendation in the fourth section.


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The Mobile Web: Key Industry and Technological Trends

Shwetank Dixit

The paper will shed light on key trends for the mobile web in key countries, and then will focus of India specific figures to place India related trends in a global context. The paper will focus on two main parts: Market trends and technology trends in the mobile web space. In the former part, the paper will focus on analyzing usage patterns of the data from usage and download statistics from Opera Mini, which is one of the world’s most used mobile browsers, taken over a period of the last one year, which allow us to get an insight into key usage trends regarding mobile web space in India. It will also focus on some demographic data, to give an insight on who are using the mobile web in India and worldwide. The paper will also shed light on the key opportunities and challenges that lie ahead regarding Indian mobile web usage, both from a market perspective and a technical and developer related perspective, and will provide further ideas on how these challenges can be addressed.


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Issues & Challenges for Enabling Mobile web in Indian Languages

Swaran Lata , Somnath Chandra , Prashant Verma

India continues to be one of the world’s fastest-growing telecommunications market due to a progressive regulatory regime , huge capital outlays for network expansion by operators , reductions in tariffs and cost of handsets. For the India mobile market ,voice services constitute nearly 88 percent of the total revenue. For non-voice or data services which include SMS, Internet browsing and multimedia, year-on –year growth was 33 percent over 2008. Mobile media has increasingly becoming the preferred medium of communication. Accessing internet through mobile is seen as the future, hence enabling Indian languages on the mobile with parallel efforts enhancing the languages content on the web coupled by the development of various standards supporting these initiatives and our participation in such a global platforms is the ultimate long term goal. Interoperability is the key issue so that the dissemination of multilingual news and information can be handled seamlessly across service providers and variety of mobile available in the market. Perceiving the cellular phone to be the agent of change for inclusive growth, the challenge lies in enhancing the variety of the mobile applications and their localization, which in turn will accelerate the growth of mobile business in the country.


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Clever Texting and Panini Keypad New technologies to support Indian languages on mobile phones.

Abhijit Bhattacharjee, Lt Gen (Retd) Prakash Gokarn

It is imperative for all stake holders to support regional languages of India on the phone to take the data opportunity of the mobile phone to all users. Supporting regional languages on the phone has been a challenge regarding offering a usability technology that allows easy and convenient typing on the phone. Printed characters on keypad is unsuitable in a country with many languages and scripts. And multitap support that asks the user to tap upto 9 taps to type a character is cumbersome to use. A new technology of statistical predictive texting that pre-estimates characters that the user could be typing and places them on the screen for selection by the user by single keypresses has offered a viable means to support all languages on the same phone and yet offer a means of typing that is simple to use and is also very fast. This has many advantages and has turned out to be very popular with users as well as manufacturers. This new technology called CleverTexting developed by an Indian company called Luna Ergonomics has been developed for all Indian languages into one integrated platform called Panini Keypad which allows typing in all Indian scripts and also interoperation like transliteration between them. The technology is also applicable for all global languages and has already been developed for most major global languages and is being developed for the others. It is an opportunity for an Indian innovation to determine the way the world writes on digital devices.


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Economic Analysis of Business Model for Delivering Mobile Value Added Services in Thailand

Puree Sirasoontorn

In Thailand mobile penetration rate has dramatically increased at the faster rate than computer and internet penetration rate. A two-fold increase in number of mobile users within five years has confirmed that there is a voice and non-voice market potential for mobile operators and service providers. High market potential for mobile internet has attracted mobile operators and content providers into this market. The objective of this study is to gain understanding of what business model works in Thailand and what the explanatory factors determining success of the model together with barriers to become successful in Thailand. The scope of this study will be in the area of mobile internet. This study uses a single-case research design. The choice of BuzzCity was made based on consideration that BuzzCity is the multiple international award winner and its main customer base is from lower middle income group in developing countries.


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