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Malaysian PSU launches mobile content transcoding facility to tap USD 600 billion global market

The facility resulted from a collaboration between MDeC, custodian of the MSC Malaysia initiative, and telecommunications solutions provider NGT Solutions Sdn Bhd.

PETALING JAYA: The new mobile content transcoding facility in Cyberjaya will halve the cost of developing content that works on all portable devices, said the Multimedia Development Corporation (MDeC). 

Also, the services offered at the facility will be subsidised by MDeC to encourage the growth of mobile content such as ringtones, wallpapers and screensavers.  

Datuk Badlisham Ghazali, MDeC chief executive officer, said the facility will ease the work of making mobile content compatible with the myriad of formats and handheld devices available today. 

Much of this transcoding work is now practically being done manually and is not cost effective," he said at the Mobile Monday meeting – an informal gathering of multimedia and communications industry players – last week. 

The facility resulted from a collaboration between MDeC, custodian of the MSC Malaysia initiative, and telecommunications solutions provider NGT Solutions Sdn Bhd. 

Badlisham said content developers can enjoy a 50% subsidised rate to transcode their content while students in institutes of higher learning will not be charged.  

"The student rate is to encourage more young people to take part in the content development industry," he said. 

Datuk J. Solomon, group chief executive officer of NGT Solutions, said transcoding work would be made even easier for students soon. 

"They won't need to come to Cyberjaya to do it; an IP-VPN (Internet Protocol Virtual Private Network) will allow them to transcode their programs from wherever they are in the country," Solomon said. 

The network will be available sometime between the third and fourth quarter of the year, said Solomon. 

MDeC said the building of the facility is in line with the Government's efforts to encourage the creation of mobile content locally. It wants the nation to grab a slice of the global content-development market, now worth US$600bil (RM 2.1 trillion).  

Source : The Star online

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