Google entry in mobile services may change the way you access Internet

With the entry of Google in to mobile services domain, the internet experience in its innovative form on the mobile phones is poised narrow the gap between the mobile phone and comnputing devices

Google, the Internet search giant that's pulled in billions of dollars in online advertising, is looking to break into the market for mobile phone ads, according to one report Thursday.

Advertising on cell phones is a fast-growing market, and Google  has invested hundreds of millions of dollars to capture a chunk of it, The Wall Street Journal reported, citing unnamed sources.

Following the launch of the wildly popular Apple (up $1.25 to $136.25, Charts, Fortune 500) iPhone, Google phones are still in development, and won't be available to consumers until next year at the earliest.

Google's mobile phone plan could offer features, such as its search engine and maps on certain phones.

While Google's powerhouse brand could drive customers to wireless carriers like AT&T ,Verizon Wireless and T-Mobile , the carriers are reluctant to give up control of the mobile advertising market. Last year, worldwide spending on cell phone ads was about $1.5 billion, research firm eMarketer told the Journal, but should reach $14 billion by 2011.

Mountain View, California-based Google is certain about its plans to develop software and services for cell phones, however.

Source : CNNMoney.com